I’ll go over the past 5 years of our business as we developed Paid Memberships Pro, integrated it into our consulting, and then eventually transitioned to a 100% products business.
For background, some of this is covered in our transparency report blog post from this past summer:
Original Post: http://www.paidmembershipspro.com/2015/07/transparency-report-this-is-how-much-weve-made-since-2012/
Follow Up: http://www.paidmembershipspro.com/2015/11/transparency-report-pmpro-plus-launch-update/
This talk will be helpful for any WordPress developers or consultants who are thinking of building products of their own. I’ll use our own story as one example of how to do this, with advice that should helpful for businesses and freelancers looking to increase the value of their consulting services, add revenue streams from products, or transition 100% into products like we did.